Over the years women have shared with us many reasons for their lingerie purchases. The intimate boudoir setting at our store, the giddiness of all the silk and lace, and the slumber party atmosphere make people drop their drawers, so to speak, discussing topics not ordinarily shared between strangers. There are so many reasons why women buy lingerie: first date, falling in love, getting married, getting divorced, having an affair, loosing weight, makeover, new boobs and the list goes on. Whatever the reason is one of the key benefits of lingerie is the ability to let you reinvent yourself. When women buy lingerie they are usually thinking only about their physical appearance-how to boost this or show that-but lingerie’s power to transform from the inside is what often makes the difference.